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A common misperception is that only the elite, established athletes can attain marketing deals. At PMC, we believe that every athlete can find a niche in which he can earn marketing dollars. The Pinnacle difference is that we pursue companies rather than waiting for them to contact us. Our marketing plan is aggressive because endorsements are available if you seek them out.
This marketing philosophy has translated into dollars for our clients. In 2003, PMC negotiated the largest sneaker contract for a European rookie in the history of NBA basketball. We are not afraid to push the envelope and deliver superior deals for our clients.
Another advantage that PMC has at our disposal is our vast contacts in the business community. There is not a sector of American industry that we cannot reach out to. We let our business relationships benefit our clients.
The starting point of any marketing plan is the client himself. We work to understand and satisfy each client's needs and provide him with a suitable working schedule. We also provide guidance on how to market an individual's image and how to properly handle the media.
Outstanding public relations is a critical component of every athlete's career. The media has the power to assist a player's image or destroy his credibility. PMC has made it a priority to establish strong relationships with local, national and international media in order to benefit all of our clients. We have a proven track record of aggressively utilizing PR to improve our client's draft status, help land endorsements, and help raise each client's profile in their local communities. We develop individually tailored PR strategies that include media training for our clients as well as a strategic media outreach plan that evolves as each client's career develops. |
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